The spotlight of Southeast Europe’s property world will fall on Athens as Prodexpo opens its 26th edition at the iconic Athens Conservatoire on October 21–22, 2025. For more than a quarter of a century, the conference has set the tone for real estate debate and deal-making in Greece, drawing over 22,000 participants — from investors and developers to policymakers and advisors. This year, the gathering returns with an agenda shaped by green building, housing challenges, and the flow of global capital.
New Forums in 2025
For the first time, Prodexpo will host two specialized parallel forums alongside the main program:
- Green Building Forum (October 21): Addressing ESG standards, adaptive reuse, and the path toward zero-emission construction.
- Property Agents Forum (October 22): Focusing on brokers and intermediaries facing new regulations, rising demand for serviced apartments, valuation and taxation issues, and the challenges of housing affordability.
These additions highlight Prodexpo’s effort to connect high-level strategy with the practical realities of daily market operations.
A Broad Plenary Agenda
The 2025 plenary sessions will feature more than 140 speakers representing real estate investment companies (REICs), funds, consultancies, and government agencies. Key topics include:
- The link between Greek economic growth and real estate
- Urban regeneration and the reuse of underutilized assets
- The ongoing housing affordability crisis and possible solutions
- AI and digitalization in valuation and smart-city planning
- The outlook for Greek REICs in a consolidating market
- Tourism and hospitality as enduring investment drivers
This mix reflects both the local challenges facing Greece and the broader European property context.
Greece’s Market Context
According to the Bank of Greece, residential property prices rose by about 6% year-on-year in Q1 2025. Demand remains strongest in Athens, where international investors and local buyers compete for limited stock. Meanwhile, hybrid work has reshaped the office sector: prime assets in central Athens continue to attract tenants, while older buildings face pressure to adapt — a theme directly tied to the Green Building Forum.
Tourism continues to play a decisive role in attracting capital. In 2024, Greece welcomed over 30 million international visitors, fueling hotel development in Athens, Thessaloniki, and the islands.
A Symbolic Venue
The Athens Conservatoire, a modernist landmark in the city center, will once again host the event. Beyond its conference halls, the annual Prodexpo Party provides an informal networking space where many deals and partnerships begin.
Why It Matters
Prodexpo arrives at a time when Greece has emerged from crisis as one of Europe’s more resilient property markets. International funds, family offices, and institutional investors are returning, drawn by competitive pricing and robust tourism fundamentals. Yet challenges persist — from housing affordability for locals to the need for sustainable urban planning.
By bringing together policymakers, developers, financiers, and advisors, Prodexpo 2025 aims not to offer easy answers but to frame the critical debates shaping the future of Greek real estate.
