The newly launched digital real estate platform Aram made its debut in July 2025 with an initial capital injection of €47 million. The project aims to simplify property investment, digitize transactions, and democratize access to both residential and commercial real estate across Europe and the Middle East.
Backed by leading venture capital firms and private investors from Germany, France, the Netherlands, and the UAE, Aram integrates cutting-edge technology — including artificial intelligence, blockchain, and ESG metrics — to deliver a transparent and scalable investment experience.
What Does Aram Offer?
Aram positions itself as an all-in-one solution tailored to different user groups in the real estate market:
- For individual investors – fractional ownership starting from €5,000
- For developers – a digital fundraising and project management platform
- For end-users – simplified access to rental or owned properties with full digital processing
Platform Features:
- Live listings with AI-powered valuations
- Automated document generation and smart contracts
- Real-time ROI dashboards
- Integrated rental and expense management
- ESG rating system for listed properties
- Future potential for tokenized real estate shares
Target Markets: Germany, Spain, UAE, and the Netherlands
Initially, Aram will focus on four key investment regions with high demand and yield potential:
Germany:
- Cities: Berlin, Hamburg
- Focus: modernization of existing apartment buildings
- Price range: €350,000 to €1.2 million
Spain:
- Cities: Barcelona, Valencia
- Focus: short-term rentals and tourism recovery
- Price range: €500,000 to €2 million
UAE:
- City: Dubai
- Focus: luxury residential towers and retail space
- Starting at: €700,000
Netherlands:
- Cities: Rotterdam, Utrecht
- Focus: energy-efficient student housing and compact living units
- Price range: €300,000 to €800,000
Future expansion into Central and Eastern Europe — notably Poland and the Czech Republic — is also in planning, driven by strong rental returns and tax incentives.
Blockchain-Powered Transparency
Aram’s use of blockchain ensures all transactions are logged securely and immutably, significantly reducing fraud risk. The platform also enforces KYC (Know Your Customer) procedures, providing enhanced legal and financial security for international users.
ESG Principles at the Core
Each property listed on Aram is evaluated using ESG (Environmental, Social, and Governance) metrics. One of its first pilot projects — a BREEAM-certified residential complex in Amsterdam — carries a budget of €4.5 million and offers a projected yield of 6.5% annually. Up to 30% of the project is available to private investors via the platform.
Monetization and Revenue Streams
Aram’s business model includes:
- Transaction fees (up to 1.5%)
- SaaS subscriptions for asset management tools (starting at €29/month)
- Co-investment equity stakes (up to 10% in select properties)
The company plans to expand its assets under management to €300 million by 2026 and raise a further €80 million in capital from institutional investors.
Competitive Landscape
Key Competitors:
- BrickVest – UK-based crowd-investment platform
- EstateGuru – Estonian property lending platform
- RealT – US-based blockchain real estate startup
Aram’s Differentiators:
- Full-service ecosystem on a single platform
- ESG-focused portfolio
- Strong European regulatory grounding
- Seamless access for international capital
Looking Ahead: Expansion and IPO Potential
Aram has outlined its long-term vision:
- Expansion into Asia, particularly Singapore and South Korea
- Launch of automated digital mortgage products
- Possible Initial Public Offering (IPO) within 4–5 years
The platform is also exploring partnerships with major banks and pension funds to integrate its services into broader institutional investment strategies.
Conclusion
With €47 million in starting capital and a mission to modernize global property investment, Aram is poised to be a leading force in the PropTech space. By merging technology, sustainability, and accessibility, the platform creates new opportunities for investors of all sizes.
Whether you’re seeking passive income, long-term capital growth, or transparent ESG-aligned real estate assets, Aram offers a modern gateway into one of the world’s oldest asset classes.
