A legendary name is returning: in Finland, a new chapter begins in the story of one of the country’s most iconic hotels — Laajavuori. Through a strategic partnership between Scandic Hotels and investment firm CapMan, the property is set to be revitalized as a modern destination for wellness, business, and leisure.
A Historical Symbol of Jyväskylä
Located in the city of Jyväskylä in Central Finland, Hotel Laajavuori has long been a key part of the region’s tourism infrastructure. Known for its scenic views, proximity to the Laajavuori ski resort, and year-round activity options, the hotel was popular among tourists, athletes, and business travelers alike.
Since its original opening in the 1970s, Laajavuori became a cultural and economic landmark. However, in recent years, its outdated facilities and declining competitiveness led to closure and a period of abandonment — a significant blow to the local hospitality industry.
Strategic Partnership Between Scandic and CapMan
Scandic Hotels, the largest hotel operator in the Nordic region, and CapMan Real Estate, a well-known private equity firm, have announced a joint initiative to renovate Hotel Laajavuori. The relaunch is backed by an investment of approximately €28 million, aimed at upgrading the property, improving energy efficiency, and introducing modern hospitality features.
The investment is being made through CapMan Nordic Real Estate III Fund, while Scandic Hotels will take over hotel operations after completion. This marks Scandic’s return to Jyväskylä after more than a decade.
New Positioning and Concept
The new concept for Laajavuori envisions a modern resort combining wellness offerings with conference facilities. Key elements of the transformation include:
- Complete renovation of 150 rooms, including superior rooms, family suites, and lake-view luxury options.
- Creation of a 1,200 m² spa and wellness area featuring Finnish saunas, indoor pools, treatment rooms, and relaxation zones.
- Enhancement of sports infrastructure, with a gym, cross-country skiing trails, and cycling paths.
- Development of a conference area for up to 400 attendees, suitable for corporate events and private functions.
- Integration of sustainable technology such as solar panels, rainwater harvesting systems, and geothermal heating.
The upgraded hotel is expected to meet the standards of the Nordic Swan Ecolabel, a certification for sustainability and energy-conscious operations.
Prime Location and Accessibility
Laajavuori is situated just 5 kilometers from Jyväskylä’s city center, making it easily accessible for both leisure and business travelers. It’s only a 15-minute drive from the Jyväskylä railway station, and the nearest international airport is located 25 kilometers away.
Proximity to the Laajavuori nature reserve, Tuomiojärvi Lake, and the local ski slopes makes the hotel a year-round destination for eco-tourism, outdoor activities, and relaxation.
Market Impact and Regional Significance
According to CapMan representatives, the project will not only bring a landmark building back to life but also create around 60 new jobs, both temporary during construction and permanent post-opening. It is expected to positively impact Jyväskylä’s local economy and attract new tourism-related investments.
Local authorities have voiced their support, noting that the initiative aligns with Jyväskylä’s long-term strategy to position itself as a sustainable tourism and outdoor recreation hub.
Pricing and Accommodation Categories
Upon reopening, Laajavuori’s room rates will be competitive and seasonally adjusted:
- Standard rooms: from €110 per night in low season, up to €160 in high season.
- Superior and family rooms: between €150 and €220.
- Panoramic suites with private sauna: priced from €250 to €320 per night.
- “Wellness Weekend” package including spa access and breakfast: from €390 for two nights for two people.
Guests will also benefit from Scandic Friends loyalty program perks, such as bonus nights, restaurant discounts, and event offers.
Industry Reactions and Expectations
Real estate and hospitality analysts highlight the relaunch of Laajavuori as a positive signal for Finland’s domestic tourism revival, especially amid growing demand for nature-oriented and wellness-focused accommodations. Industry observers also point to this project as an example of how investors are beginning to rediscover regional assets with high long-term potential.
In 2024, domestic tourism in Finland saw a 12.5% increase, and this upward trend is expected to continue — particularly in the wellness and eco-hotel segments, which Laajavuori is now set to join.
Opening Timeline
Renovation work began in Q1 2025, and the grand reopening of the new Scandic Laajavuori is scheduled for spring 2026. Upon completion, it will be one of the largest hotel properties in Central Finland, offering a blend of business-friendly amenities and environmentally conscious design.
Conclusion
The relaunch of Laajavuori is more than just the revival of a once-famous hotel — it is a forward-looking investment into the sustainable future of regional tourism. Through this joint venture, Scandic and CapMan are setting a precedent for how hospitality can evolve by combining tradition, innovation, and environmental responsibility.
A symbol of Finnish hospitality returns — modernized, revitalized, and ready to welcome a new generation of travelers.
