Luxury conglomerate Kering has entered a strategic partnership with Ardian, a leading private investment firm, to manage and enhance prime real estate assets in Paris. This major deal, finalized in early 2025, involves three prestigious properties located in the city’s most exclusive luxury districts.
Key Highlights of the Deal
- Properties Involved:
- Hôtel de Nocé – 26 Place Vendôme
- 35-37 Avenue Montaigne
- 56 Avenue Montaigne
- Investment Structure:
- Kering retains 40% ownership
- Ardian acquires a 60% stake
- Financial Impact:
- Kering secures €837 million from the transaction
This collaboration aligns with Kering’s long-term strategy of securing premium retail locations while maintaining financial flexibility.
Paris Prime Luxury Real Estate Assets
Hôtel de Nocé – 26 Place Vendôme
A historic landmark housing Boucheron and Qeelin, two of Kering’s high-jewelry brands. Place Vendôme is world-renowned for its luxury boutiques and elite clientele.
35-37 Avenue Montaigne
Situated on the iconic Avenue Montaigne, this property is surrounded by some of the most prestigious haute couture brands in the world.
56 Avenue Montaigne
A strategic asset further solidifying Kering’s dominance in one of Paris’s top luxury shopping districts.
Strategic Advantages for Kering & Ardian
Kering Perspective
Jean-Marc Duplaix, Deputy CEO & COO of Kering, states:
“This partnership allows us to secure prime retail spaces for our luxury brands while preserving financial flexibility.”
Ardian Perspective
Stéphanie Bensimon, Head of Real Estate at Ardian, highlights:
“This collaboration opens new opportunities for luxury real estate strategies and ensures value for investors.”
Conclusion: A Power Move in Luxury Real Estate
Kering and Ardian’s strategic partnership underscores the growing significance of luxury real estate investments. With an €837 million capital boost and long-term security for its flagship properties, Kering continues to strengthen its presence in the Parisian luxury market.
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