Netflix Debuts Giant Fan Zones Inspired by Its Biggest Series

Where Series Become Real Life

by Ryder Vane
3 minutes read
Netflix Launches Real-Life Fan Worlds in 3 US Cities

Netflix is bringing hit series like Stranger Things and Squid Game into the real world. The streaming giant has announced the launch of three large-scale entertainment venues in the United States. Branded as Netflix House, the locations will open in Philadelphia and Dallas in late 2025, followed by a Las Vegas site in 2027. Each venue will span approximately 9,000 square meters and feature interactive, story-driven attractions based on fan-favorite titles including Bridgerton.

Not a Theme Park, but a Story Experience

Unlike traditional amusement parks, Netflix House is built around the idea of immersion and shareability. The venues are designed as cinematic, photo-ready environments rather than thrill rides. According to Netflix, the aim is to create spaces that encourage content creation, social sharing, and deeper fan interaction.

Locations and Opening Timeline

  • Philadelphia – King of Prussia Mall (opening late 2025)
  • Dallas – Galleria Dallas (opening late 2025)
  • Las Vegas – Las Vegas Strip near MGM Grand (opening 2027)

Each site will occupy a former department store and transform it into a multi-purpose venue featuring themed attractions, retail zones, and branded food concepts.

What to Expect Inside Netflix House

Philadelphia

  • Wednesday: Eve of the Outcasts – gothic-style carnival
  • One Piece: Quest for the Devil Fruit – anime-themed adventure
  • Top 9 Mini Golf – Netflix-branded 9-hole course
  • TUDUM Theater – screenings, live quizzes, special events
  • Sandbox VR gaming lounge

Dallas

  • Stranger Things: Escape the Dark – immersive Hawkins experience
  • Squid Game: Survive the Trials – physical game show challenges
  • Netflix RePLAY – arcade-style gaming and physical challenges

Las Vegas (2027)

  • Expanded Netflix Bites dining area
  • Full-scale retail and merchandise section
  • Rotating experiences based on current and future shows

All venues will feature dedicated selfie zones, curated lighting, and interactive props aimed at creating a visually striking environment for fans and influencers alike.

Pricing and Visitor Costs

While official ticket prices have not yet been released, early reports and local sources suggest the following estimates:

Item Estimated Price (USD)
General Admission $45–55
Food and Drink $8–15
VR Games or Mini Golf $10–20 (add-on)
Merchandise $20–70

A full visit including admission, food, and one or two attractions could cost approximately $80–100+ per person.

Why Netflix House Matters

Netflix House marks a strategic shift for the company, signaling its move into physical entertainment. Netflix has previously tested physical fan experiences through pop-up events and immersive exhibits, but Netflix House represents its first permanent venture into location-based entertainment. The initiative is designed to:

  • Diversify revenue beyond subscriptions
  • Extend IP value into real-world experiences
  • Reactivate retail spaces in major U.S. malls
  • Encourage fan loyalty and repeat visits through rotating content

The format also mirrors successful experiential models seen with Disney and Universal, while focusing more on storytelling and digital content creation.

A Social Media-First Experience

Every aspect of Netflix House is built for social engagement. Rather than large-scale thrill rides, the design emphasizes thematic detail, immersive storytelling, and visual appeal. Visitors are encouraged to share their experiences online, further amplifying brand presence and reach.

Conclusion

Netflix House represents the next evolution of entertainment branding—where content goes beyond the screen. With immersive walkthroughs, interactive games, themed cafés, and exclusive merchandise, these venues offer fans a new way to experience the worlds they love. The first doors open in late 2025 in Philadelphia and Dallas, with Las Vegas to follow in 2027. Whether you’re a casual viewer or dedicated fan, Netflix House promises a fully curated, story-rich experience—tailored for the digital age.

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