A bold fusion of design, sustainability, and mobility is reshaping luxury rentals in Fort Lee, New Jersey. FIAT House, the first-ever residential building branded by the Italian automaker, brings distinctive Mediterranean flair to the New York metro area. Developed by UNLMTD Real Estate and styled in collaboration with HAAK Architects and Kartell, this project is setting new standards in eco-conscious urban living, attracting architecture enthusiasts and sustainability advocates.
Sophisticated Residences Inspired by Italian Minimalism
FIAT House offers over 300 fully furnished residences, including studios, one-bedroom, and two-bedroom units. The interior design reflects classic Italian minimalism—hardwood floors, high ceilings, and oversized windows enhance the light-filled spaces. Carefully curated furnishings combine style and function, featuring streamlined silhouettes and premium materials. Many apartments come move-in ready, offering a seamless transition into a sophisticated living environment.
Sustainability Through Adaptive Reuse
Located at 2100 North Central Road, minutes from the George Washington Bridge, the building was adapted from a former 1980s office tower. This sustainable approach, known as adaptive reuse, dramatically reduces the carbon footprint while preserving Fort Lee’s architectural legacy. The transformation retained the building’s original structural integrity while introducing modern energy-efficient systems, including smart thermostats, low-emission windows, and solar-powered common areas.
Innovative Eco-Friendly Mobility
One of the building’s standout features is its private electric car-sharing fleet. Residents can access all-electric FIAT 500e vehicles on demand via an app, thanks to a partnership with Envoy Technologies. This program reflects FIAT House’s broader sustainability ethos: promoting shared mobility and reducing car dependency. Dedicated EV charging stations and secure bicycle storage areas offer additional environmentally conscious commuting options.
Exceptional Amenities for a Complete Lifestyle
The building boasts over 2,800 m² of curated indoor and outdoor amenities, including a landscaped rooftop deck with cabanas, firepits, and lounge areas; a fully equipped fitness center with yoga and spin studios; a professional-grade business hub with coworking spaces and meeting rooms; a luxurious cinema room for private screenings; a communal kitchen ideal for events; and the panoramic 500 Lounge overlooking the Manhattan skyline. Every aspect encourages a lifestyle where work, wellness, and leisure blend effortlessly.
Competitive Rental Prices
Rental prices are competitive for the area and category. As of April 2025, studios start at around €2,250 per month, ideal for young professionals and frequent travelers. One-bedroom units range from €2,300 to €2,550 per month, providing generous living spaces perfect for singles or couples. Loft-style one-bedroom, two-bathroom apartments are listed at approximately €4,000 per month, featuring dramatic double-height ceilings and flexible layouts. Prices for two-bedroom units are available on request but are expected to exceed €4,300 per month depending on the configuration and views.
Award-Winning Branding and Design
The branding and marketing by New World Group earned national awards, including a Gold for Best Signage and a Silver for Best Brochure at the 2025 Nationals by the National Association of Home Builders. The creative team emphasized a bold, modern aesthetic consistent with FIAT’s automotive legacy while ensuring the building’s personality appeals to urban dwellers seeking character and innovation.
A Vision for the Future of Urban Living
FIAT House is not just a place to live—it is a concept-driven community reflecting the values of modern urbanites: efficient living, refined aesthetics, and sustainable choices. Whether for professionals commuting to Manhattan, remote workers seeking a dynamic experience, or design lovers, FIAT House delivers a new benchmark in premium rentals. Its blend of thoughtful architecture, pioneering amenities, and Italian-inspired luxury positions it as one of the most exciting new addresses in Fort Lee and the greater New York area.
