Varaždin is a historic city in Croatia, known for its unique architectural monuments and cultural heritage. In recent years, Varaždin has become increasingly popular among tourists, which is influencing the real estate market. In this article, we will explore how cultural and historical tourism is impacting the real estate market in Varaždin, as well as current trends and property prices in 2025.
Cultural and Historical Heritage of Varaždin
Varaždin is one of the most attractive cultural and historical centers in Croatia. The city is famous for landmarks such as the Varaždin Castle, St. Nicholas Church, and numerous Baroque-style buildings. These attractions draw tourists and create high demand for residential and commercial properties. In recent years, Varaždin has been actively developing cultural tourism, which has led to an increase in both tourist and investor traffic in real estate.
Trends in Varaždin’s Real Estate Market
- Popularity Among Tourists and InvestorsTourism plays a crucial role in the growth of Varaždin’s real estate market. More people are choosing Varaždin for short-term stays. This, in turn, has led to an increase in demand for apartments and houses for short-term rentals. Investors seeking stable income are actively purchasing properties in the city center and its surroundings.
- Property PricesIn 2025, property prices in Varaždin continue to rise. In the city center, apartment prices can reach €2,000 per m², while in suburban areas, they range from €1,200 per m². The price for private homes varies from €250,000 to €500,000, depending on the location and condition of the property.
- Short-Term RentalsThe short-term rental market is actively boosting demand for apartments and flats in the city center, especially during tourist seasons. This creates opportunities for investors to earn income by renting out properties on platforms like Airbnb or other similar services.
Property Prices in Varaždin in 2025
- Apartments in the city center: From €1,600 to €2,000 per m².
- Apartments in suburban areas: From €1,200 to €1,500 per m².
- Houses within the city limits: The average price per m² is €1,500, and house prices start from €250,000.
- Commercial properties: Rent for properties in the city center ranges from €15 to €25 per m² per month.
How Tourism Affects the Real Estate Market
Tourism is driving demand for both short-term and long-term rentals. Varaždin attracts tourists with its cultural heritage, making it an attractive destination for investors. The development of tourist infrastructure, improvements in quality of life, and the increase in cultural events contribute to the rising property prices in the city.
Conclusion
The real estate market in Varaždin continues to grow thanks to cultural and historical tourism. Property prices in the city center and its surroundings are increasing, making the city an attractive location for investors. Varaždin offers excellent opportunities for those seeking residential or commercial properties in Croatia. The high level of tourist appeal and steady demand for housing make it an interesting destination for investments.
If you are planning to invest in real estate or buy property in Varaždin, it could be a lucrative decision due to the growing interest in the city and its cultural heritage.
