Pesaro, located on the picturesque Adriatic coast, is rapidly gaining popularity among investors and property buyers. This city in the Marche region, known for its sandy beaches, rich historical heritage, and high quality of life, is becoming an increasingly attractive destination for those looking for profitable investments or a cozy place to live.
In this report, we will take a detailed look at the real estate market in Pesaro, provide current prices, highlight key trends, and compare it with other popular cities in Italy.
1. Why Consider Investing in Pesaro?
For a long time, Pesaro remained in the shadow of more famous Italian cities such as Florence, Rome, or Venice. However, in recent years, the city has been actively developing and is emerging as an attractive alternative to more expensive coastal and historical locations.
Advantages of Buying Property in Pesaro:
✅ Affordable Prices – Compared to Tuscany or Liguria, property in Pesaro is significantly cheaper.
✅ Stunning Natural Beauty – The city is surrounded by green hills and overlooks the pristine Adriatic coastline.
✅ Developed Infrastructure – Pesaro offers schools, universities, medical facilities, and shopping centers.
✅ High Quality of Life – It combines Italian culture, a mild climate, and a less hectic atmosphere than major metropolitan areas.
✅ Growing Tourism Market – Interest in the Marche region is rising, making real estate purchases a profitable investment.
2. Types of Real Estate in Pesaro
Like most Italian cities, the real estate market in Pesaro offers various housing options, from affordable apartments to luxury seaside villas. Let’s examine the main types of properties and their costs.
Apartments in the City Center
Pesaro’s charming historic center features classic Italian architecture. Buyers can find cozy apartments in restored old buildings as well as modern residences in new developments.
- One-bedroom apartment (50–70 m²) – from €120,000.
- Two-bedroom apartment (70–90 m²) – from €180,000.
- Three-bedroom apartment (90–120 m²) – from €250,000.
Prices in the historic center are higher, especially for apartments in renovated buildings.
Seaside Villas and Houses
Located on the Adriatic coast, Pesaro has a growing demand for houses with sea views. These villas are perfect for prestigious living or as a rental investment.
- House 2–3 km from the sea (150–200 m²) – from €350,000.
- Villa with sea view (200–300 m², with a pool) – from €700,000.
- Luxury villas with private beach access – from €1,500,000.
Countryside Homes and Agritourism Properties
The Marche region is famous for its picturesque hills and rural charm. Many investors purchase old farmhouses and transform them into agritourism properties.
- Renovated countryside home (200–300 m²) – from €300,000.
- Farmhouse with vineyard – from €500,000.
3. Real Estate Market Trends in Pesaro
The property market in Pesaro is showing steady growth. Here are some key trends:
✔ Rising Property Prices – Over the past five years, real estate prices in Pesaro have increased by an average of 15%. The forecast for 2025–2027 remains positive.
✔ Growing Interest from Foreign Investors – Buyers from Germany, the UK, and France are actively investing in the region.
✔ High Demand for Rental Properties – Seasonal rental yields in Pesaro range from 5-7% annually, making apartments a profitable investment.
✔ Tourism Development – The regional government is investing in tourism, which supports real estate value appreciation.
4. Comparing Pesaro with Other Italian Cities
Pesaro vs. Rimini
- Pesaro – a quieter, more prestigious city, average property price €3,000–4,500/m².
- Rimini – a bustling tourist hub with a vibrant nightlife, prices €3,500–5,000/m².
Pesaro vs. Ancona
- Pesaro – an attractive seaside destination with a relaxed atmosphere, prices €2,500–4,000/m².
- Ancona – a more industrial city, offering lower prices, averaging €2,000–3,500/m².
Pesaro vs. Tuscany (Lucca, Florence)
- Pesaro – more affordable, with an average price range of €2,500–4,500/m².
- Tuscany – a luxury market, where prices can reach €7,000–10,000/m².
5. Conclusion: Is Buying Property in Pesaro a Good Idea?
Pesaro is one of the most promising cities in the Marche region. Its unique combination of a seaside resort, cultural hub, and developed infrastructure makes it attractive for both living and investment.
📌 Key Reasons to Invest in Pesaro Real Estate:
🔹 More affordable prices compared to other Italian regions.
🔹 Strong potential for property value appreciation.
🔹 Popular among tourists, ensuring a stable rental market.
🔹 Excellent quality of life in an environmentally friendly area.
Whether you are looking for a beachfront apartment, a luxury villa, or a countryside retreat, Pesaro is a top investment destination for 2025.
